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Hello, my name is Samira Hammadi, and I am the founder of Modern Etiquette Consultancy. I am a certified life coach, an NLP practitioner, a published author, and an etiquette consultant and trainer. I am also a certified business etiquette trainer from The Emily Post Institute, and I hold advanced professional certifications from Harvard University in Leadership and Communication, and in Rhetoric, Persuasive Writing, and Public Speaking, as well as certifications from Yale University in The Science of Well-Being and Introduction to Psychology. These academic foundations deepen the quality of my work in confidence building, communication, and modern presence.

 

Having traveled extensively across the world, I have had the privilege of experiencing and embracing diverse cultures and customs. These enriching encounters, combined with my background in service excellence and corporate performance, have shaped my unique approach to etiquette, confidence, and personal presence.

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As an author, I have written a diverse collection of fiction and nonfiction works that inspire confidence, self-awareness, and respect for people and the world around us, including:

    •    Princess in the Making series

    •    Having Manners Is The New Cool

    •    The World Needs Superheroes

    •    The Fin-tastic Nour the Hamour: On a Mission to Save Her Mangroves

    •    Her Essence: An Etiquette Guide to Confidence, Elegance, and Poise​

    •    From Here to There

    •    The Seed Inside Me

 

All books are available in English and Arabic and are distributed across the Middle East and global markets.

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I have also been privileged to contribute to educational and community initiatives that support children and families. I hold the UAE Golden Visa for my cultural and literary work across all my published books. I was honored as a World Peace Tracts for the social impact of my philanthropic title The World Needs Superheroes, which supports children’s education in Dhaka, Bangladesh. My environmental story Nour the Hamour, written to teach children about responsible plastic use and protecting marine life, was officially recognized by the Environment Agency Abu Dhabi and added to its library.

 

My work in etiquette, personal presence, and cultural education has been featured in Khaleej Times LUXE, The National, MBC, Market Realist, Arabian Business, and other respected platforms across the region.

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I am also a private pilot, a pursuit that mirrors my philosophy of rising above limits. For me, flying is more than a passion; it is a reminder that with skill, courage, and focus, we can soar higher in every area of life.

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Beyond professional titles, I consider myself an advocate for femininity, elegance, and emotional intelligence in a world that often overlooks these values. My philosophy is simple: etiquette is not about rigid rules, but about respect, confidence, and the way we inspire others through our presence.

 

I invite you to join me on this transformative journey, where we refine confidence, embrace cultural awareness, and evolve into the best versions of ourselves. Together, we walk a path of growth, discovery, and grace.