Hello, my name is Samira Hammadi, and I am the founder of Modern Etiquette Consultancy. I am a certified life coach, an NLP practitioner, a published author, and an etiquette consultant and trainer.

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Having traveled extensively across the world, I have had the privilege of experiencing and embracing diverse cultures and customs. These enriching encounters, combined with my background in service excellence and corporate performance, have shaped my unique approach to etiquette, confidence, and personal presence.

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I am also a private pilot, a pursuit that mirrors my philosophy of rising above limits. For me, flying is more than a passion; it is a reminder that with skill, courage, and focus, we can soar higher in every area of life.

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As an author, I have written a diverse collection of fiction and nonfiction works that inspire confidence, self-awareness, and respect for people and the world around us, including:

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• ​Princess in the Making series (The Fairy of Manners, The Perfect Guests, The Secret Garden, Merrymaking)

• Having Manners Is The New Cool, a modern guide for teens on confidence and respect

• The World Needs Superheroes, encouraging children to discover the hero within

• The Fin-tastic Nour the Hamour: On a Mission to Save Her Mangroves, blending storytelling with environmental awareness

• Her Essence: An Etiquette Guide to Confidence, Elegance, and Poise

• From Here to There, teaching children the power of intentional steps toward their dreams

• The Seed Inside Me, a poetic story of self-esteem, resilience, and shining from within

Arabic editions include:

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• أخلاقك سر نجاحك

• سلسلة دليل الأميرات

• العالم بحاجة إلى أبطال

• سمكة الهامور نور وحلم تغير البحور

• أجنحة علياء الشجاعة 

 

Beyond professional titles, I consider myself an advocate for femininity, elegance, and emotional intelligence in a world that often overlooks these values. My philosophy is simple: etiquette is not about rigid rules, but about respect, confidence, and the way we inspire others through our presence.

I invite you to join me on this transformative journey, where we refine confidence, embrace cultural awareness, and evolve into the best versions of ourselves. Together, we walk a path of growth, discovery, and grace.