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Hello, my name is Samira Hammadi, and I am the founder of Modern Etiquette Consultancy. I am a certified life coach, an NLP practitioner, a published author, and an etiquette consultant and trainer. I am also a certified business etiquette trainer from The Emily Post Institute, and I hold advanced professional certifications from Harvard University in Leadership and Communication, and in Rhetoric, Persuasive Writing, and Public Speaking, as well as certifications from Yale University in The Science of Well-Being and Introduction to Psychology. These academic foundations deepen the quality of my work in confidence building, communication, and modern presence.

Having traveled extensively across the world, I have had the privilege of experiencing and embracing diverse cultures and customs. These enriching encounters, combined with my background in service excellence and corporate performance, have shaped my unique approach to etiquette, confidence, and personal presence.

As an author, I have written a diverse collection of fiction and nonfiction works that inspire confidence, self-awareness, and respect for people and the world around us, including:

• Princess in the Making series

• Having Manners Is The New Cool

• The World Needs Superheroes

• The Fin-tastic Nour the Hamour: On a Mission to Save Her Mangroves

• Her Essence: An Etiquette Guide to Confidence, Elegance, and Poise

• From Here to There

• The Seed Inside Me

All books are available in English and Arabic and are distributed across the Middle East and global markets.

I have also been privileged to contribute to educational and community initiatives that support children and families. I hold the UAE Golden Visa for my cultural and literary work across all my published books. I was honored as a World Peace Tracts for the social impact of my philanthropic title The World Needs Superheroes, which supports children’s education in Dhaka, Bangladesh. My environmental story Nour the Hamour, written to teach children about responsible plastic use and protecting marine life, was officially recognized by the Environment Agency Abu Dhabi and added to its library.

My work in etiquette, personal presence, and cultural education has been featured in Khaleej Times LUXE, The National, MBC, Market Realist, Arabian Business, and other respected platforms across the region.

I am also a private pilot, a pursuit that mirrors my philosophy of rising above limits. For me, flying is more than a passion; it is a reminder that with skill, courage, and focus, we can soar higher in every area of life.

Beyond professional titles, I consider myself an advocate for femininity, elegance, and emotional intelligence in a world that often overlooks these values. My philosophy is simple: etiquette is not about rigid rules, but about respect, confidence, and the way we inspire others through our presence.

I invite you to join me on this transformative journey, where we refine confidence, embrace cultural awareness, and evolve into the best versions of ourselves. Together, we walk a path of growth, discovery, and grace.

Press & Media Coverage

Decoding modern etiquette: Why good manners still matter in a digital world?

My feature in Khaleej Times LUXE’s Manners matter section, where I was featured alongside fellow leading figures in the world of etiquette. I shared insights on the role of modern etiquette in the UAE, the importance of cultural awareness, and timeless values such as presence, eye contact, and consideration, even in today’s fast-paced, digital-first and remote-working world, where it is essential to remember there is always a person behind the screen.

Is it rude to recline your seat on a plane?

My exclusive interview with Arabian Business Magazine, where I shared my expertise and insights on the art of seat-reclining etiquette for a more comfortable and considerate travel experience.

Thank you for not vaping: have we lost all etiquette over smoking?

My interview with The National Newspaper centered around the etiquette and considerations associated with vaping in public spaces.

UAE Ramadan 2024: Dress modestly, extend greetings, show respect, says etiquette expert

Learn about the etiquette observed during the holy month of Ramadan by checking out my interview featured in Arabian Business magazine.

Is Friendship the New Marriage? Experts give their bestie advice

'Is Friendship the New Marriage?' I invite you to explore friendship etiquette, maintenance, and graceful endings, providing expert insights and practical advice.

Salt Bae brags about Dh90,000 tip, but what is UAE tipping etiquette?

My recent collaboration with The National Newspaper, where we delved into the important topic of gratuity etiquette for service professionals.

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Coverage of the literature forum where I was a member of the panelists. The Investment In Literature forum was held by Dubai Culture.

Tipping in Dubai: How much should you tip at restaurants, bars, and hotels? Experts weigh in.

My exclusive interview with Arabian Business Magazine about tipping etiquette in Dubai, where I shared my insights on how much to tip and when to tip, as well as whether tipping is mandatory.

Salt Bae shows off customer’s extravagant bill, and what it reveals about tipping in the UAE

Market Realist featured my insights on gratuity etiquette, highlighting how tipping in the UAE reflects both generosity and cultural awareness.

Dubai Culture organized a virtual forum on the future of literary investment

Coverage of the literature forum where I was a member of the panelists. The Investment In Literature forum was held by Dubai Culture.

Decoding Modern Etiquette: Why Good Manners Still Matter in a Digital World

MENAFN highlighted my perspective on the continued importance of etiquette in the digital age, showing how timeless values of respect and courtesy remain essential in modern life.